C.I. Dulces La Americana S.A. will orient its efforts and resources to achieve the company's recognition, within the next ten years, as a competitive company with high standards of quality in the sweets sector. Likewise, it will strengthen all fronts to consolidate itself as an exporter and will continuously search for new domestic and international markets in such a way to favor its growth and managerial development. To do this, management will be based on the principles of continuous improvement of production, product excellency and unconditional commitment to customer service.